Overview

This course empowers SMEs to unlock market opportunities in the oil and gas sector, as well as diversify into interconnected sectors, projects, and regions for business sustainability. It uncovers frameworks to identify new clients, map market entry strategies and enhance enterprise positioning. The course covers market intelligence, positioning, and building visibility to clients and contractors.

Format & Duration

Hybrid (in-person & online) instructor led 2 days session of 6 hours per day

Learning Objectives

• Develop an oil and gas sector-specific marketing strategy and analysis, inclusive of a diversification plan
• Create an effective digital marketing plan to gain a competitive edge in the fast-evolving oil and gas sector in Uganda.
• Understand the economic drivers affecting the international oil and gas market
• Build business visibility and networks for growth.